Marketing Data Analyst

Primeworks

Full Benefits and Superb Salary

Job description

You will be working for a Silicon Valley company with the leading shopping rewards app in North America as Marketing Data Analyst. We are looking to transform the business with new talent that will help continue to accelerate growth.

Customers are major brands and retailers such as Walmart, Starbucks, H&M, Unilever, Best Buy, and Purina to name a few.

Our Offer

We only want the best and if you are looking to work with a fast growing and stable American company then this position is for you.  We offer some of the best benefits and compensation available in the market for talented and energetic people:

  • Top of the market salary based on knowledge and experience
  • 100% of salary registered at IMSS (as it should be)
  • Retirement housing and social security are of course included within the 100% registry of IMSS
  • Private minor and major medical Insurance with $3,000,000 pesos in coverage for employee and direct family
  • 20 days Christmas bonus
  • Life Insurance
  • Great work environment / relaxed atmosphere
  • 15 vacation days from the first year of employment
  • Gym membership sponsorship
  • Fully stocked kitchen in new office space
  • 24-hour access to office installations after work hours and during the weekend if needed
  • Direct working relationship between client and employee

Read more here

What we are looking for

We are in search of a detail-oriented Marketing Data Analyst to join a great Analytics & Data Science team. If obscure Excel functions permeate your dreams, or you view your life as a series of complex joins, then this might be the role for you.

You will be responsible for supporting our various product, marketing and business teams in making better decisions.

What you’ll be doing

Essential duties and responsibilities may include, but are not limited to:

  • Develop learning plans, recommending analytics approaches to address questions or validate hypotheses, working with marketing, product and business owners
  • Work with the business stakeholders, to define actionable reporting and visualization requirements
  • Implement and scale the tools, systems and processes for delivering data and insights to stakeholders & leadership
  • Challenge assumptions and push teams to ask the right questions, and then deliver the right answers
  • Take the initiative to find patterns and propose experiments against core product, marketing and business goals
  • Be a steward of experiment design, analysis and reporting by standardization of success metrics and setting up process
  • Scale up experimentation by either looking at external platforms or by driving changes to the internal experimentation platform
  • Evaluate & create a better user engagement metric(s): what user behavior is better predictive of strong engagement and retention?
  • Build a predictive churn model, to identify users at risk of attrition and proactively mitigate the risk
  • Upgrade our Life Time Value (LTV) model based on the above improvements
  • Identify High Value Users to build Loyalty program
  • Assessment of non-digital user acquisition channels (Direct Mail, Radio, TV etc.)

Some cool projects we are working on currently or are planning to, in 2019, include:

  • Evaluate & create a better user engagement metric(s): what user behavior is better predictive of strong engagement and retention?
  • Build a predictive churn model, to identify users at risk of attrition and proactively mitigate the risk
  • Upgrade our Life Time Value (LTV) model based on the above improvements
  • Identify High Value Users to build Loyalty program
  • Assessment of non-digital user acquisition channels (Direct Mail, Radio, TV etc.)

Do any of these pique your interests? If it does, then let’s talk!

Requirements

You are innately curious, a self-starter and multi-tasker. You believe in “Done is better than Perfect”, but also strive to produce the best work possible, in everything you do. You are adept at navigating through organized chaos by approaching things with a logical and analytical mind, using process where needed, while not letting it stall progress if you face blockers. You are a good storyteller, and are able to communicate effectively using oral, written & presentation mediums. In addition, you:

  • Have the confidence to make quick decisions & the courage to fail forward in doing so
  • Have 4+ years of experience as a marketing or growth data analyst. Experience with both consumer and advertising technologies is a big plus
  • In depth knowledge of inferential statistics and experimentation design and analyses
  • Have the ability to teach a masterclass in query writing and data visualization, with an emphasis on choosing the best approach and tools for the job
  • Have experience writing complex queries on Google Cloud Platform (GCP) is a big plus
  • Are comfortable working in scripting languages such as Python and R
  • Have a strong understanding of hypothesis testing and experiment design
  • Have a Bachelor’s degree in Statistics, Mathematics, Economics (quantitative) or equivalent
  • Have awesome stories to tell of the impact you have had on other products and businesses in your career

To apply for this job please visit primeworks.recruitee.com.